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Wella Colorcharm Permanent Liquid Haircolor 12NG Surf Side Blonde Plus 1.4 fl. oz.
$9.99
Wella Colorcharm Permanent Liquid Haircolor is a professional-grade, high-performance permanent hair coloring treatment engineered explicitly to deliver vibrant, long-lasting color while protecting the hair's natural structural integrity. Powered by patented Liquifuse™ technology, this advanced formula penetrates deeply into the hair shaft to lock in fade-resistant pigments and guarantee excellent gray coverage. Infused with a light, pleasant floral fragrance, it mixes effortlessly to create a smooth application matrix that leaves individual strands exceptionally shiny, conditioned, and full of multidimensional tone.
High-performance permanent liquid hair color engineered to deliver intense, fade-resistant color saturation
Powered by advanced Liquifuse™ technology to ensure deep pigment penetration and long-lasting vibrancy
Provides excellent gray coverage, seamlessly blending stubborn silver strands for a uniform result
Formulated to respect hair structure, keeping strands soft, smooth, and touchably flexible post-processing
Elevates natural surface reflection to impart a brilliant, high-gloss shine across all hair textures
Features a pleasant, lightweight floral fragrance to provide a more comfortable coloring experience
Liquid formulation mixes easily with developer for a smooth, highly controlled, and uniform application
Perfect for full head applications, creative highlights, or quick professional root touch-up services
Manufactured under strict salon quality standards for predictable, high-clarity color results every time
12NG Surf Side Blonde Plus shade delivers a beautiful, luminous, and naturally balanced ultra-light blonde aesthetic
Wella Colorcharm Permanent Liquid Haircolor 8NN Intense Light Blonde 1.4 fl. oz.
$5.29
Wella Colorcharm Permanent Liquid Haircolor 8NN Intense Light Blonde is a professional-grade, high-performance hair coloring treatment engineered to deliver vibrant, long-lasting color with exceptional depth. Formulated with advanced Liquifuse Technology, this permanent color penetrates deeply and bonds seamlessly within individual hair fibers to ensure ultimate color saturation and fade-resistant longevity. The 8NN Intense Light Blonde shade features a concentrated natural base designed specifically for excellent gray coverage, effectively erasing stubborn grays while maintaining a rich tone. Infused with a pleasant floral fragrance, it provides an elevated, comfortable coloring experience that leaves hair looking uniformly brilliant, glossy, and beautifully smooth.
• High-performance permanent liquid haircolor engineered to deliver a rich, vibrant 8NN Intense Light Blonde shade
• Powered by advanced Liquifuse Technology to deeply saturate hair fibers for long-lasting, fade-resistant color
• Specifically formulated with a concentrated tone to provide excellent, dependable coverage on stubborn gray hair
• Liquid formula offers exceptional mixability and smooth application when paired with developer at a standard 1:2 mix ratio
• Features a refreshing, light floral fragrance to completely minimize harsh chemical odors during the process
• Helps smooth individual hair cuticles to seal in depth, multi-dimensional shine, and brilliant light reflectivity
• Provides uniform, vibrant color distribution from root to tip to completely eliminate patchy or uneven tones
• Designed for professional-grade reliability, ensuring predictable and true-to-tone color results every time
• Gentle on structural hair integrity, leaving strands feeling touchably soft, resilient, and manageable post-color
• 1.4 fl. oz. (42 mL) convenient bottle design provides a precise, easy-to-measure solution for professional salon use or home maintenance
Wella Colorcharm Permanent Liquid Toner T14 Pale Ash Blonde 1.4 FL OZ (42 mL)
$5.29
Wella Colorcharm Permanent Liquid Toner is a salon-grade, high-performance topical corrective coloration system engineered explicitly to eliminate warm brassy or orange undertones and balance structural highlights on pre-lightened hair matrices. Formulated under a precise professional care standard, this liquid toner mixes easily with developers to create an efficient, fluid saturation layer that refines delicate blonde hair fibers uniformly. It smooths down individual cuticles to secure maximum light reflectivity, leaving natural textures and processed strands looking exceptionally uniform, healthy, and beautifully toned.
High-performance permanent liquid toner custom-calibrated to deliver immediate color shifting, brassiness elimination, and long-lasting cool-shade optimization.
Features the classic black "WELLA®" corporate logo, a globally celebrated salon authority renowned for engineering advanced technical hair coloration and treatment systems.
Belongs to the iconic "COLORCHARM" product line extension, a staple professional portfolio choice celebrated for its predictable, high-fidelity corrective tone results.
Showcases a bold black core title centered directly inside a silver-ash hair swatch graphic block establishing its primary function: "TONER".
Features a prominent black horizontal category band across a soft pink center panel defining its technical composition tier: "PERMANENT LIQUID TONER / RAVIVEUR LIQUIDE PERMANENT".
Features the technical shade code descriptor "T14" displayed in a bold black typography asset on the lower white canvas.
Delivers explicit bilingual shade identification beneath the alphanumeric code, classifying the tone as "PALE ASH BLONDE / BLOND CENDRÉ PÂLE".
Showcases a highly detailed background hair texture graphic embedded across the upper half of the box, showing a perfectly uniform, rich multi-tonal pale ash blonde tone swatch.
Housed inside a sleek, professional vertical rectangular retail cardboard carton featuring a high-contrast minimalist white and neutral layout structure.
Provides a precise 42 mL (1.4 FL OZ) product fluid volume configuration, offering an ideal capacity size for accurate measuring and professional salon mixing ratios.
Wella ColorCharm Permanent Liquid Toner T18 Lightest Ash Blonde 1.4 fl. oz. / 42 mL
$5.29
Wella ColorCharm Permanent Liquid Toner T18 Lightest Ash Blonde is a professional-grade, high-performance hair toning system engineered explicitly to eliminate unwanted warm brassy tones and perfect pale blonde results. Formulated as a vibrant permanent liquid matrix, this advanced salon-tier toner infuses the hair architecture with cool, ash pigments to deliver high-clarity color accuracy. It provides comprehensive, uniform coverage that shifts yellow transitions into an exceptionally brilliant, icy white-blonde shade, leaving pre-lightened hair profiles beautifully balanced, radiantly reflective, and completely refreshed.
High-performance permanent liquid hair toner engineered to deliver an ultra-precise, uniform ash payoff with excellent color longevity.
Features the iconic T18 Lightest Ash Blonde shade (formerly White Lady), celebrated worldwide as the salon standard for achieving crisp, pale platinum hair.
Utilizes a highly effective liquid formulation that mixes easily with developer for a smooth application and deep pigment penetration.
Delivers complete, highly reliable anti-brass corrective power that instantly targets and neutralizes stubborn underlying yellow tones.
Optimized for use on pre-lightened hair structures, requiring a baseline lift to a pale yellow level 10 to reveal its true icy potential.
Minimizes uneven color results and patchy tones by spreading seamlessly across strands during the active processing window.
Locks down a beautifully polished, translucent shine that enhances the multidimensional depth of blonde highlights and double-processes.
Safe and highly effective for professional salon backbar integration or advanced at-home tone maintenance routines.
Ergonomic, low-profile amber bottle design protects the liquid stability and allows for easy, mess-free pouring and measuring.
1.4 fl. oz. (42 mL) precision-measured bottle arrives complete with its protective retail carton box, ready for vanity display or salon inventory shelves.
Wella Colorcharm Permanent Liquid Toner T27 Medium Beige Blonde 1.4 FL OZ (42 mL)
$5.29
Wella Colorcharm Permanent Liquid Toner is a salon-grade, high-performance topical corrective coloration system engineered explicitly to neutralize warm brassy undertones and balance structural highlights on pre-lightened hair matrices. Formulated under a precise professional care standard, this liquid toner mixes easily with developers to create an efficient, fluid saturation layer that refines delicate blonde hair fibers uniformly. It smooths down individual cuticles to secure maximum light reflectivity, leaving natural textures and processed strands looking exceptionally uniform, healthy, and beautifully toned.
High-performance permanent liquid toner custom-calibrated to deliver immediate color shifting, brassiness elimination, and long-lasting pale shade optimization.
Features the classic black "WELLA®" corporate logo, a globally celebrated salon authority renowned for engineering advanced technical hair coloration and treatment systems.
Belongs to the iconic "COLORCHARM" product line extension, a staple professional portfolio choice celebrated for its predictable, high-fidelity corrective tone results.
Showcases a bold black core title centered directly inside a light woodgrain graphic block establishing its primary function: "TONER".
Features a prominent black horizontal category band across a soft pink center panel defining its technical composition tier: "PERMANENT LIQUID TONER / RAVIVEUR LIQUIDE PERMANENT".
Features the technical shade code descriptor "T27" displayed in a bold black typography asset on the lower white canvas.
Delivers explicit bilingual shade identification beneath the alphanumeric code, classifying the tone as "MEDIUM BEIGE BLONDE / BLOND BEIGE MOYEN".
Showcases a highly detailed woodgrain background texture graphic embedded across the upper half of the box, offering a clean abstract representation of a warm blonde tone base.
Housed inside a sleek, professional vertical rectangular retail cardboard carton featuring a high-contrast minimalist white and neutral layout structure.
Provides a precise 42 mL (1.4 FL OZ) product fluid volume configuration, offering an ideal capacity size for accurate measuring and professional salon mixing ratios.
Wella ColorCharm Permanent Liquid Toner – T10 Pale Blonde 1.4 oz
$5.29
Neutralize unwanted brassy undertones and correct yellow pigments with the professional salon corrective power of Wella ColorCharm Permanent Liquid Toner in T10 Pale Blonde, this industry-favorite liquid toner is engineered to shift pre-lightened hair into a cool, clean, and perfectly balanced platinum-leaning pale blonde finish.
Key Features:
T10 Pale Blonde Correction: Specifically balanced with violet-blue base pigments to target, counteract, and dissolve lingering warm yellow undertones in pre-lightened hair.
Vibrant Permanent Liquid Formula: Utilizes a long-lasting permanent liquid technology that locks in structural color clarity and resists fading for multiple weeks.
Liquifuse™ Technology: Saturates and penetrates the hair shaft smoothly, blending seamlessly to ensure uniform, predictable color results from roots to ends.
Glossy Finish: Imparts high-gloss depth and brilliance across finished strands, transforming dull brass into a multi-dimensional blonde look.
Standard Packaging: Includes the retail box and internal amber glass bottle with a black screw cap, containing 42 mL (1.4 FL OZ) of concentrated liquid toner.
Wet & Wavy Tangle Free Vitamin E Leave-In Conditioner – 16 fl oz
$10.59
Wet n Wavy Tangle Free Leave-In Conditioner (16 oz) is a salon-proven formula designed to define wave patterns and reduce tangling. Enriched with Vitamin E, this leave-in conditioner helps to decrease inner fiber friction, making it ideal for curly, wavy, and synthetic hair. It provides long-lasting moisture and smoothness without the need for rinsing, leaving hair soft, manageable, and frizz-free.
Key Features:
Defines wave patterns and helps maintain wave shape
Detangles hair for smoother styling
Enriched with Vitamin E to nourish and protect hair
Decreases inner fiber friction to reduce breakage
No rinse required, easy to apply for everyday use
Wet n Wavy Anti-Aging Hair Treatment 10.5 Oz
$9.29
Wet n Wavy Anti-Aging Hair Treatment is a deeply replenishing, salon-proven conditioning mask engineered to reverse structural weathering and restore optimal elasticity to mature or stressed hair fibers. Formulated for all human and synthetic hair styles, this intense therapeutic treatment wraps individual strands in a nutrient-dense moisture seal. It works systematically to smooth compromised textures, reduce environmental brittleness, and breathe new life into dull hair, leaving it exceptionally soft, fluid, and full of natural body.
Salon proven anti-aging formula targets the unique structural vulnerabilities of weathered, fragile, or over-processed hair to restore youthful bounce
Infused with Argan & Coconut oil to deliver an optimal blend of essential fatty acids that rebuild the cuticle's natural lipid barrier
Moisturizes to mend dry, damaged strands from root to tip, rapidly correcting signs of dehydration, heat weathering, and styling stress
Universal formula for all human & synthetic hair styles, making it a highly versatile conditioning treatment for natural curls, weaves, extensions, and wigs
Eliminates stubborn frizz and flyaways by flattening ruffled cuticles to ensure excellent comb-through slip and a polished finish
Generous 10.5 fl. oz. (310.5 ml) jar provides a concentrated cream texture that spreads smoothly across hair fibers for efficient weekly deep-conditioning sets
Wet N Wavy Bonfi Wig Shine – 8 oz
$9.59
Wet N Wavy Bonfi Wig Shine is a specially formulated spray designed to add shine and softness to your wigs and hairpieces. This lightweight spray helps to revitalize synthetic and human hair wigs, leaving them with a natural-looking shine without weighing them down. Ideal for maintaining the appearance of wigs, weaves, and hair extensions, it adds moisture, reduces frizz, and enhances the overall look of your hairpieces.
Key Features:
Adds shine and softness to wigs and hairpieces
Non-greasy formula that revitalizes synthetic and human hair wigs
Helps to reduce frizz and maintain a smooth, polished appearance
Ideal for wigs, weaves, and hair extensions
Moisturizes hair without weighing it down for a natural look
Wet n Wavy Frizz Free Detangling Spray – 12 oz
$4.29
The Wet n Wavy Frizz Free Detangling Spray (12 oz) is a moisturizing spray designed to calm frizz and flyaways while restoring moisture balance to your hair. This alcohol-free formula works perfectly on curly, coily, kinky, frizzy, and wavy hair textures, providing hydration and smoothness. Infused with UV protection and Vitamin E, it helps protect your hair from damage while keeping it soft, manageable, and frizz-free.
Key Features:
Alcohol-free formula to prevent dryness
Restores moisture balance and calms frizz & flyaways
Contains UV protection and Vitamin E for added care
Ideal for natural curly, coily, kinky, and wavy hair
Helps maintain smoothness and manageability
Wet n Wavy Shimmer Shine Spray 8oz
$6.79
Wet n Wavy Shimmer Shine Spray is a lightweight, salon-proven finishing mist engineered to coat hair strands in a glossy, high-definition luster. Formulated to treat both human and synthetic hair styles, this non-greasy polishing spray works instantly to reverse surface dullness and rebuild a sleek appearance. It wraps fragile fibers in an ultra-fine moisture barrier, transforming weathered extensions, weaves, and natural tresses into incredibly smooth, vibrant, and touchably soft styles.
High-gloss shine spray matrix delivers an instantaneous luminous polish that enhances structural dimension and restores a healthy, radiant glow
Helps repair split ends by smoothing down fractured tips and sealing raw fiber edges to dramatically reduce look of mechanical weathering
Helps seal & resurface cuticles to lock in hydration, eliminate stubborn frizz, and provide excellent combing slip that resists tangles
Sunscreen protection shield safeguards both your natural hair layers and delicate synthetic fibers from solar degradation and UV color fading
Universal human & synthetic hair design makes it a highly versatile styling staple for routine maintenance of wigs, weaves, extensions, and natural textures
Convenient 8 fl. oz. (237 ml) spray bottle dispenses a micro-fine, uniform mist that glides onto styles without creating heavy product buildup or greasy residue
Wet n Wavy Super Freeze Spritz 10 oz
$4.39
Wet n Wavy Super Freeze Spritz is an ultra-firm styling and finishing mist engineered to lock down complex shapes, sculpted waves, and updos with maximum structural precision. Formulated as a fast-drying hold matrix for all human and synthetic hair styles, this salon-proven spritz freezes styles instantly without creating heavy, flaky, or sticky buildup. It acts as an invisible, high-performance shield that preserves your hair's alignment and crisp definition, ensuring your look remains completely undisturbed through demanding weather and long active days.
Super hold finishing matrix delivers immediate structural discipline, freezing your style securely in place with an uncompromising all-day hold
Humidity resistant technology establishes a powerful defense layer that blocks out atmospheric moisture, completely preventing frizz, swelling, or drooping
Built-in UV/Protector shields both your natural hair strands and delicate synthetic fibers from solar degradation, fading, and environmental weathering
Fast-drying, flake-free formula sets rapidly upon contact with the hair, providing a clean, clear finish that never leaves a dusty or powdery residue
Universal human & synthetic hair design makes it a highly versatile styling staple for locking in the pattern of natural textures, weaves, wigs, and extensions
Generous 10 fl. oz. (300 ml) spray bottle dispenses a fine, uniform mist that gives you perfect, precise distribution control during high-detail styling sets
Wet n Wavy Tangle Free Vitamin E Leave-In Conditioner 12 oz
$6.29
Wet n Wavy Tangle Free Vitamin E Leave-In Conditioner is a premium, high-slip grooming mist engineered to instantly unlock stubborn knots, restore deep hydration, and protect length retention. Formulated as an all-in-one leave-in solution for both human and synthetic hair styles, this salon-proven formula wraps vulnerable fibers in a nutrient-dense defensive layer. It works dynamically to smooth rough cuticles and maximize manageability, transforming dry, uncooperative hair patterns into soft, beautifully fluid, and organized styles.
Tangle-free leave-in matrix provides superior lubricity and slip, allowing combs, brushes, and fingers to glide effortlessly through mats to minimize styling breakage
Infused with Vitamin E to deliver vital structural antioxidants that shield hair strands from environmental weathering and thermal styling stress
Calms frizz & fly-aways instantly by smoothing down ruffled cuticles, locking out ambient humidity for an ultra-polished finish
Optimized for diverse hair patterns, working perfectly on natural curly, coily, kinky, frizzy, and mixed hair textures
Universal human & synthetic hair formula makes it a highly versatile conditioning spray for natural tresses, weaves, wigs, and extensions
Generous 12 fl. oz. (354.8 ml) spray bottle dispenses a fine, uniform mist that ensures comprehensive, lightweight distribution without leaving a heavy, grease-heavy residue
Wet-n-Wavy Bonfi Natural Oil-Free Wig Shine – 4 oz
$5.79
Bonfi Natural Oil-Free Wig Shine is designed to bring back the vibrant shine to dull and dry human and synthetic wigs. Infused with UV protection and Vitamin E, this spray helps to protect your wig from harmful UV rays while moisturizing and revitalizing it. Perfect for anyone looking to restore luster to their wig without the greasy feel of oils, this formula keeps your wig looking fresh and shiny all day long.
Key Features:
Oil-free formula for a lightweight shine without greasiness
Provides UV protection to preserve the integrity of your wig
Infused with Vitamin E to moisturize and nourish hair
Ideal for both human and synthetic wigs
4 oz (118.6 mL) spray bottle for easy application
Wet-n-Wavy Frizz Free Curl & Wave Mousse – 8 fl oz
$7.59
Define your curls and control frizz with Wet-n-Wavy Frizz Free Curl & Wave Mousse. Designed for both natural and synthetic hair, this lightweight mousse enhances wave patterns while leaving hair soft, manageable, and full of bounce.
Frizz-free formula smooths and tames flyaways
Ideal for wrap styles and set weaves
Defines curls and waves without stiffness or crunch
Helps smooth split ends and adds shine
Suitable for natural, synthetic, and weaved hair
Size: 8 fl oz (237 mL)
Great for daily styling or refreshing textured styles
Perfect for maintaining wave definition and a polished, touchable finish all day long.