Transform your hair with a rich, velvety brunette tone using Dark & Lovely Fade Resist Permanent Haircolor in 373 Brown Sable, this expert formula is specifically calibrated to deliver true-to-tone, multi-dimensional deep brown color on dark hair bases while prioritizing optimal hydration and strand protection. Key Features: Fade-Resistant Color Vibrancy: Formulated to provide up to 8 weeks of rich color + brilliant shine, locking in deep, luxurious sable brown pigments that beautifully resist dullness and washing out over time. Moisture Mask Treatment: Includes a deeply conditioning, paraben-free Moisture Mask engineered to nourish the hair post-color, sealing the cuticle to lock in lasting moisture and high-gloss sheen. Nurturing & Vegan Formula: Features a specialized vegan color blend providing 97% naturally derived care, ensuring a gentle processing experience that respects the structural strength of curls, coils, and waves. Designed for Women of Color: Specifically engineered to lift and deposit evenly on highly pigmented dark hair bases, ensuring striking visible results and seamless gray coverage without altering your natural hair structure.

Ignite your look with a vibrant, fiery auburn tone using Dark & Lovely Fade Resist Permanent Haircolor in 376 Red Hot Rhythm, this permanent hair color provides striking, long-lasting pigment specifically tailored to pop on dark bases while delivering deep, conditioning care to protect natural curl patterns. Key Features: Fade-Resistant Copper Vibrancy: Formulated to deliver up to 8 weeks of rich color + brilliant shine, locking in radiant, deep copper-red tones that beautifully resist fading over time. New Moisture Mask Treatment: Includes a brand-new, paraben-free Moisture Mask engineered to deeply condition and nourish hair post-processing, sealing the cuticle to lock in lasting moisture. Nurturing & Vegan Formula: Features a specialized vegan color blend providing 97% naturally derived care, helping to protect the structural strength of curls, coils, and waves during processing. Designed for Women of Color: Specifically engineered to lift and deposit perfectly on highly pigmented dark hair bases, ensuring striking visible tones and full grey coverage without altering your natural hair structure.

Brighten your hair with a warm, luminous brunette tone using Dark & Lovely Fade Resist Permanent Haircolor in 377 Sun Kissed Brown, this expert permanent color is calibrated to lift and deposit soft, golden-brown tones on dark bases while prioritizing intense moisture and strand protection. Key Features: Fade-Resistant Luminous Vibrancy: Formulated to deliver up to 8 weeks of rich color + brilliant shine, locking in soft, warm sun-kissed pigments that beautifully resist dullness over time. New Moisture Mask Treatment: Includes a brand-new, paraben-free Moisture Mask designed to intensively condition and nourish the hair post-color, sealing the cuticle to lock in lasting hydration. Nurturing & Vegan Formula: Features a specialized vegan color blend providing 97% naturally derived care, ensuring a gentle processing experience that respects the structural integrity of coils, curls, waves, and relaxed styles. Designed for Women of Color: Specifically engineered to lift and deposit perfectly on highly pigmented dark hair bases, ensuring vibrant visible results and excellent gray coverage without compromising hair health.

Brighten your hair with a warm, sun-kissed golden hue using Dark & Lovely Fade Resist Permanent Haircolor in 378 Honey Blonde, this expert permanent color is calibrated to lift and deposit beautiful golden tones on dark bases while prioritizing intense moisture and curl protection. Key Features: Fade-Resistant Golden Vibrancy: Formulated to deliver up to 8 weeks of rich color + brilliant shine, locking in luminous, warm blonde pigments that resist fading and brassiness over time. New Moisture Mask Treatment: Includes a brand-new, paraben-free Moisture Mask engineered to deeply condition and nourish hair post-processing, sealing the cuticle to lock in lasting moisture. Nurturing & Vegan Formula: Features a specialized vegan color blend providing 97% naturally derived care, helping to protect the structural strength of curls, coils, and waves during processing. Designed for Women of Color: Calibrated explicitly for textured hair bases to provide beautiful, visible color payoff and reliable gray coverage without drying out natural strand structures.

Brighten your hair with a warm, shimmery metallic glow using Dark & Lovely Fade Resist Permanent Haircolor in 379 Golden Bronze, this expert permanent color is precisely calibrated to lift and deposit rich bronze and amber tones on dark bases while prioritizing intense moisture and strand protection. Key Features: Fade-Resistant Bronze Vibrancy: Formulated to deliver up to 8 weeks of rich color + brilliant shine, locking in luminous, warm golden-bronze pigments that beautifully resist washing out and turning dull. New Moisture Mask Treatment: Includes a brand-new, paraben-free Moisture Mask engineered to deeply condition and nourish the hair post-processing, sealing the cuticle to lock in lasting hydration. Nurturing & Vegan Formula: Features a specialized vegan color blend providing 97% naturally derived care, helping to protect the structural strength of curls, coils, waves, and relaxed styles during processing. Designed for Women of Color: Calibrated explicitly for textured hair types and dark hair bases to provide beautiful, highly visible color payoff and reliable gray coverage without drying out natural strand structures.

Brighten your hair with a warm, earthy golden tone using Dark & Lovely Fade Resist Permanent Haircolor in 380 Chestnut Blonde, this expert permanent color is precisely calibrated to lift and deposit beautiful dark blonde pigments on dark bases while prioritizing intense moisture and curl protection. Key Features: Fade-Resistant Soft Blonding: Formulated to deliver up to 8 weeks of rich color + brilliant shine, locking in warm, multi-dimensional chestnut blonde pigments that beautifully resist washing out and turning dull. New Moisture Mask Treatment: Includes a brand-new, paraben-free Moisture Mask engineered to deeply condition and nourish the hair post-processing, sealing the cuticle to lock in lasting hydration. Nurturing & Vegan Formula: Features a specialized vegan color blend providing 97% naturally derived care, helping to protect the structural strength of curls, coils, and waves during processing. Designed for Women of Color: Calibrated explicitly for textured hair types and dark hair bases to provide beautiful, highly visible color payoff and reliable gray coverage without drying out natural strand structures.

Transform your hair with a deep, reflective jewel tone using Dark & Lovely Fade Resist Permanent Haircolor in 382 Midnight Blue, this expert permanent hair color delivers a high-impact, smoky black-blue finish specifically calibrated for dark hair bases while prioritizing optimal hydration and curl retention. Key Features: Fade-Resistant Midnight Vibrancy: Formulated to provide up to 8 weeks of rich color + brilliant shine, locking in intensive black-blue undertones that beautifully resist washing out and turning dull. New Moisture Mask Treatment: Includes a brand-new, paraben-free Moisture Mask engineered to deeply condition and nourish hair post-processing, sealing the cuticle to lock in lasting moisture. Nurturing & Vegan Formula: Features a specialized vegan color blend providing 97% naturally derived care, helping to protect the structural strength of curls, coils, and waves during processing. Tailored for Textured Hair: Specially engineered to evenly lift and deposit deep pigments on highly concentrated dark hair bases, ensuring striking visible tones without compromising strand health.  

Transform your hair with a soft, sun-kissed brunette tone using Dark & Lovely Fade Resist Permanent Haircolor in 386 Brown Sugar, this expert formula is specifically calibrated to deliver true-to-tone, multi-dimensional golden-brown color on dark hair bases while prioritizing deep hydration and strand protection. Key Features: Fade-Resistant Color Vibrancy: Formulated to provide up to 8 weeks of rich color + brilliant shine, locking in soft, warm brown pigments that beautifully resist dullness over time. New Moisture Mask Treatment: Includes a brand-new, paraben-free Moisture Mask designed to intensively condition and nourish the hair post-color, sealing the cuticle to lock in lasting hydration. Nurturing & Vegan Formula: Features a specialized vegan color blend providing 97% naturally derived care, ensuring a gentle processing experience that respects the structural integrity of coils, curls, and waves. Designed for Women of Color: Specifically engineered to evenly lift and deposit rich tones on highly pigmented dark hair bases, ensuring vibrant results without compromising strand health.

Transform your hair with a warm, radiant glow using Dark & Lovely Fade Resist Permanent Haircolor in 391 Brown Cinnamon, this expert formula is specifically calibrated to deliver true-to-tone, multi-dimensional color on dark hair textures while prioritizing deep hydration and strand protection. Key Features: Fade-Resistant Color Vibrancy: Formulated to provide up to 8 weeks of rich color + brilliant shine, locking in deep golden-brown pigments that beautifully resist dullness over time. New Moisture Mask Treatment: Includes a brand-new, paraben-free Moisture Mask designed to intensively condition the hair post-color, sealing the cuticle to lock in hydration and shine. Nurturing & Vegan Formula: Features a vegan color blend providing 97% naturally derived care, ensuring a gentle processing experience that respects the structural integrity of coils, curls, and waves. Designed for Women of Color: Specifically engineered to lift and deposit perfectly on highly pigmented dark hair bases, ensuring vibrant results without compromising hair health.

Ignite your look with a bold, highly energetic crimson tone using Dark & Lovely Fade Resist Permanent Haircolor in 394 Vivacious Red, this permanent hair color provides striking, high-impact pigment specifically designed to pop beautifully on dark bases while delivering deep, conditioning care. Key Features: Fade-Resistant Crimson Vibrancy: Formulated to deliver up to 8 weeks of rich color + brilliant shine, locking in radiant, intense red tones that beautifully complement a wide range of skin tones. New Nourishing Care Conditioner: Includes a specialized post-color conditioner infused with Argan Oil + Vitamin E to deeply nourish, soften, and hydrate curls, helping to prevent dryness and maintain natural hair elasticity. Designed for Women of Color: Engineered to elevate highly pigmented dark hair bases into a bold, true-to-tone red shade without altering the natural structure of your curls, coils, and waves. Easy Single Application: Simple, straightforward home application system that provides full grey coverage and rich, multi-dimensional tones in one convenient box. How To Use:

Transform your look with a warm, multi-dimensional medium brown shade using Dark & Lovely Fade Resist Permanent Haircolor in 401 Hazelnut Brown, this expert formula is specifically calibrated to deliver true-to-tone, rich brown pigments on naturally dark hair bases while prioritizing optimal hydration and curl protection. Key Features: Fade-Resistant Color Vibrancy: Formulated to provide up to 8 weeks of rich color + brilliant shine, locking in soft, warm hazelnut pigments that beautifully resist fading and dullness over time. New Moisture Mask Treatment: Includes a brand-new, paraben-free Moisture Mask engineered to deeply condition and nourish hair post-processing, sealing the cuticle to lock in lasting moisture. Nurturing & Vegan Formula: Features a specialized vegan color blend providing 97% naturally derived care, helping to protect the structural strength of curls, coils, and waves during processing. Designed for Women of Color: Specifically engineered to lift and deposit perfectly on highly pigmented dark hair bases, ensuring striking visible results and excellent gray coverage without altering your natural hair structure.

Express your individual style with a bold, high-impact jewel tone using Dark & Lovely Fade Resist Permanent Haircolor in 421 Virtual Violet, this expert permanent hair color is precisely calibrated to deliver rich, true-to-tone purple pigment on naturally dark bases while prioritizing intense moisture and curl retention. Key Features: Fade-Resistant Violet Vibrancy: Formulated to provide up to 8 weeks of rich color + brilliant shine, locking in deep, multi-dimensional violet pigments that beautifully resist washing out and turning dull. New Moisture Mask Treatment: Includes a brand-new, paraben-free Moisture Mask engineered to deeply condition and nourish hair post-processing, sealing the cuticle to lock in lasting moisture. Nurturing & Vegan Formula: Features a specialized vegan color blend providing 97% naturally derived care, helping to protect the structural strength of curls, coils, and waves during processing. Designed for Women of Color: Calibrated explicitly for textured hair types and dark hair bases to provide beautiful, highly visible color payoff and reliable gray coverage without altering your natural hair structure.

Make an unforgettable statement with a bold, high-visibility fashion shade using Dark & Lovely Fade Resist Permanent Haircolor in 522 Poppin' Pink, this expert permanent color is specifically calibrated to deliver true-to-tone, vibrant magenta-pink pigment on naturally dark bases while prioritizing intense moisture and curl retention. Key Features: Fade-Resistant Pink Vibrancy: Formulated to provide up to 8 weeks of rich color + brilliant shine, locking in deep, multi-dimensional pink pigments that beautifully resist washing out and turning dull over time. New Moisture Mask Treatment: Includes a brand-new, paraben-free Moisture Mask engineered to deeply condition and nourish the hair post-processing, sealing the cuticle to lock in lasting moisture. Nurturing & Vegan Formula: Features a specialized vegan color blend providing 97% naturally derived care, helping to protect the structural strength of curls, coils, and waves during processing. Designed for Women of Color: Calibrated explicitly for textured hair types and dark hair bases to provide beautiful, highly visible fashion color payoff and reliable gray coverage without altering your natural hair structure.  

Purify and refresh your scalp without disrupting your extensions using the gentle rinsing action of Dark & Lovely For Protective Styles Cleansing Water, this innovative fluid formula is designed with a precision nozzle applicator to melt away dirt, oil, and product buildup directly at the hair roots. Key Features: Infused with Soothing Aloe: Formulated with skin-conditioning Aloe to calm the scalp and restore vital hydration, preventing post-wash dryness or tightness. Gently Cleanses Hair & Scalp: A weightless fluid that gently cleanses hair & scalp, providing a deep, clarifying wash that keeps your underlying hair healthy. Tailored for Protective Styles: Ideal for maintaining optimal scalp health while wearing Braids, Weaves, Wigs, or Locs, rinsing clean away without causing hair matting or loosening your style. Clean & Conscious Formula: Crafted to respect your skin's natural moisture barrier, featuring a specialized composition with No Silicones, No Sulfates, and No Dyes. Targeted Applicator Bottle: Housed in an 8.0 FL OZ / 236 ml sleek purple bottle topped with a pointed twist nozzle that makes navigating direct scalp parts completely effortless.