Achieve rapid, high-impact lightening and vibrant blonde transformations with the salon-grade performance of Clairol Professional Pure White 40 Volume Cream Developer, this maximum-strength cream developer is specially formulated to provide a robust lifting action while maintaining a smooth, predictable consistency.

Key Features:

• Maximum Lift Action: Provides 40 Volume strength, making it the ideal professional choice for achieving up to 4 or more levels of lift when mixed with powder lighteners or high-lift permanent hair colors.

• Creamy, High-Viscosity Formula: Designed with a rich, uniform cream base that mixes smoothly into a thick, non-drip paste, ensuring excellent control for highlights, foils, or off-scalp creative blonding.

• Stabilized Chemistry: Laboratory-stabilized to guarantee a consistent and uniform release of oxygen throughout the entire processing window, minimizing uneven spots for clean, reliable results.

• Sleek Professional Bottle: Housed in a clean, minimalist white bottle containing 473 mL (16 FL OZ), featuring Clairol's signature gray gradient background and bold, high-contrast typography indicating "MAXIMUM LIFT."