🎉 10% OFF first order – Code: WELCOME10
⚡Same Day Pickup (Mon–Sat) – Atlantic City
FREE USA Shipping on Orders $79.99+
You have %itemCount% in your cart.Total being %total%
Transform your look with a warm, multi-dimensional medium brown shade using Dark & Lovely Fade Resist Permanent Haircolor in 401 Hazelnut Brown, this expert formula is specifically calibrated to deliver true-to-tone, rich brown pigments on naturally dark hair bases while prioritizing optimal hydration and curl protection.
Fade-Resistant Color Vibrancy: Formulated to provide up to 8 weeks of rich color + brilliant shine, locking in soft, warm hazelnut pigments that beautifully resist fading and dullness over time.
New Moisture Mask Treatment: Includes a brand-new, paraben-free Moisture Mask engineered to deeply condition and nourish hair post-processing, sealing the cuticle to lock in lasting moisture.
Nurturing & Vegan Formula: Features a specialized vegan color blend providing 97% naturally derived care, helping to protect the structural strength of curls, coils, and waves during processing.
Designed for Women of Color: Specifically engineered to lift and deposit perfectly on highly pigmented dark hair bases, ensuring striking visible results and excellent gray coverage without altering your natural hair structure.