Express your individual style with a bold, high-impact jewel tone using Dark & Lovely Fade Resist Permanent Haircolor in 421 Virtual Violet, this expert permanent hair color is precisely calibrated to deliver rich, true-to-tone purple pigment on naturally dark bases while prioritizing intense moisture and curl retention.

Key Features:

• Fade-Resistant Violet Vibrancy: Formulated to provide up to 8 weeks of rich color + brilliant shine, locking in deep, multi-dimensional violet pigments that beautifully resist washing out and turning dull.

• New Moisture Mask Treatment: Includes a brand-new, paraben-free Moisture Mask engineered to deeply condition and nourish hair post-processing, sealing the cuticle to lock in lasting moisture.

• Nurturing & Vegan Formula: Features a specialized vegan color blend providing 97% naturally derived care, helping to protect the structural strength of curls, coils, and waves during processing.

• Designed for Women of Color: Calibrated explicitly for textured hair types and dark hair bases to provide beautiful, highly visible color payoff and reliable gray coverage without altering your natural hair structure.