Dark & Lovely Fade-Resistant Rich Conditioning Color – 394

Dark & Lovely Fade-Resistant Rich Conditioning Color in shade 394, Vivacious Red, is designed to deliver intense, long-lasting color with exceptional shine. This rich, vibrant red color is infused with Moisture Seal Technology, which locks in moisture while sealing in the color for maximum vibrancy. It provides Fade-Resistant technology, ensuring your color remains vibrant for up to 8 weeks. Ideal for women of color, Vivacious Red complements a range of skin tones, delivering a bold, stunning transformation.

Key Features:

• Fade-Resistant Technology for lasting color
• Moisture Seal Technology that locks in moisture and leaves hair soft and shiny
• Rich Conditioning Color for a healthy shine and vibrant tones
• True-to-Tone Color for a natural-looking red hue
• Ammonia-free formula, gentle on the hair
• Up to 100% gray coverage
• Vivacious Red is perfect for a bold, striking red look