Hair Care (1852)

Dark & Lovely Fade Resist #506 Reality Red delivers vibrant, long-lasting color specially formulated for dark, textured hair. This rich, bold red shade makes a statement while offering up to 8 weeks of fade-resistant color. Infused with Shea Butter, Sunflower Oil, and Vitamin E, the formula is now updated with a NEW Moisture Mask that increases hydration by 40% after coloring. It helps to nourish, detangle, and smooth while locking in color and shine. Key Features: Bold, permanent red color designed for dark hair Up to 8 weeks of fade-resistant vibrancy Includes Moisture Mask with Shea Butter, Sunflower Oil & Vitamin E Increases moisture by 40% after coloring Helps to detangle, soften, and protect hair Vegan formula – no animal-derived ingredients

As I Am Hydration Elation is a powerhouse deep treatment designed specifically to satisfy the intense moisture needs of natural coils and curls. This intensive conditioner penetrates deep into the hair shaft using a sophisticated blend of Coconut, Shea Butter, and Vitamin E, combined with natural botanical extracts like Green Tea and Apple. By smoothing the cuticle layer and nourishing the roots, it transforms dry, brittle strands into soft, shiny, and manageable hair with significantly enhanced elasticity and health. Key Features Deep Hydration: Targets the internal hair structure to provide long-lasting moisture and prevent chronic dryness. Nutrient-Rich Blend: Formulated with Coconut, Sugar Cane, Green Tea, Apple, Lemon, Shea Butter, and Vitamin E for comprehensive hair health. Enhanced Manageability: Effortlessly detangles hair and smooths the cuticle to reduce frizz and ease the styling process. Strengthens Fibers: Improves the structural integrity of the hair, helping to reduce breakage and promote length retention. Pro-Curl Formula: Specifically calibrated for Type 3 and Type 4 hair textures to maintain natural curl definition. How to Use Application: After cleansing with shampoo or co-wash, apply a generous amount of Hydration Elation to wet hair, ensuring even distribution from roots to ends. Deep Treatment: Leave the conditioner on for 15 to 30 minutes. For an even deeper treatment, wear a plastic cap and sit under a hooded dryer or use a hair steamer. Detangling: Gently detangle your hair with a wide-tooth comb or specialized brush while the product is still in the hair. Rinse: Rinse thoroughly with cool or lukewarm water to lock in moisture and maximize shine. Shelf Life Note: This product generally has a shelf life of 2 to 3 years when unopened and stored in a cool, dark environment. Once the seal is broken, it is best used within 12 months. Always ensure the lid is tightened after each use to prevent the natural ingredients from oxidizing or drying out.

Mielle Rosemary Mint Strengthening Conditioner is a nutrient-rich formula designed to provide the perfect balance of strength and moisture for all hair types. Infused with biotin and natural ingredients like rosemary and peppermint oil, this conditioner deeply penetrates the hair shaft to hydrate and protect against breakage. It effectively detangles and smooths the hair cuticle, leaving your tresses soft, manageable, and invigorated with a refreshing scent that stimulates the senses. Key Features Biotin Infused: Supports hair health and strength, making it ideal for those looking to improve length retention and minimize shedding. Intense Moisture: Provides deep hydration to parched strands, restoring life to dull, brittle, or chemically treated hair. Invigorating Formula: Contains rosemary and mint oils to soothe the scalp and provide a cooling sensation. Detangling Support: Smooths the hair for easier comb-through, reducing mechanical damage during styling. Safe for All Types: Formulated to work across various hair textures, from straight to tightly coiled. How to Use Application: After shampooing, apply a generous amount of conditioner to damp hair from roots to ends. Distribution: Use a wide-tooth comb or your fingers to distribute the product evenly for thorough detangling. Processing: Leave the conditioner on for 5 to 10 minutes to allow the nutrients to penetrate the hair fiber. Rinse: Rinse thoroughly with cool or lukewarm water to seal the hair cuticle and enhance shine. Shelf Life Note: This product typically has a shelf life of 2 to 3 years if unopened. Once opened, it is recommended to use the product within 12 months (refer to the "Period After Opening" or PAO symbol on the bottle) for maximum efficacy and ingredient freshness. Store in a cool, dry place.