As I Am Curling Jelly is a high-definition styling gel designed to define and enhance coils and curls. Infused with Aloe Vera, Vitamin E, Pectin, and Sugar Beet Root, this curling jelly provides vibrant, bouncy curls that hold their definition for days. It reduces shrinkage, enhances stretch, and adds beautiful buoyancy, ensuring your curls stay distinct, well-formed, and frizz-free for longer. Key Features: Defines coils and curls with vibrancy and buoyancy Provides long-lasting curl definition for days Reduces shrinkage and enhances stretch Infused with Aloe Vera, Vitamin E, Pectin, and Sugar Beet Root Ideal for all curl types 8 oz size for multiple uses

As I Am DoubleButter Cream is a rich emollient blend of natural butters and organic oils designed to deeply moisturize and strengthen hair. Infused with Cocoa Butter, Shea Butter, and Castor Oil, this powerful cream helps to repair damaged areas, reduce split ends, and enhance hair’s natural elasticity. With the added benefits of Pro-Vitamin B5 (Pantothenic Acid), it also works to strengthen and protect hair for healthier, more manageable curls. Key Features: Strengthens hair and helps repair damaged areas Powered by Cocoa Butter, Shea Butter, Castor Oil, Jojoba Oil, and more Contains Pro-Vitamin B5 (Pantothenic Acid) to repair split ends Deeply moisturizes and improves hair elasticity Ideal for daily moisture and nourishment 8 oz size for everyday use

Soothe your scalp and restore moisture with this refreshing, flake-fighting conditioner. Formulated with olive and tea tree oils, it targets dryness and itching while delivering lasting hydration. Relieves Dry, Itchy Scalp – Calms irritation and soothes discomfort Flake-Free Formula – Helps reduce dandruff and scalp buildup Infused with Olive & Tea Tree Oils – Nourishes and purifies the scalp Moisturizes & Softens Hair – Leaves hair more manageable and hydrated Safe for Color-Treated Hair – Gentle, sulfate-free care for all textures

Soothe, hydrate, and protect your scalp and strands with this nourishing leave-in treatment. Formulated with olive and tea tree oils, it targets scalp irritation while locking in moisture for soft, manageable hair. Leave-In Relief – Provides lasting hydration and scalp comfort Fights Flakes & Itching – Tea tree oil helps calm and purify Enriched with Olive Oil – Smooths and strengthens hair strands Great for Daily Use – Lightweight, non-greasy formula Ideal for All Hair Types – Works well on natural, relaxed, and color-treated textures

As I Am Hydration Elation is a powerhouse deep treatment designed specifically to satisfy the intense moisture needs of natural coils and curls. This intensive conditioner penetrates deep into the hair shaft using a sophisticated blend of Coconut, Shea Butter, and Vitamin E, combined with natural botanical extracts like Green Tea and Apple. By smoothing the cuticle layer and nourishing the roots, it transforms dry, brittle strands into soft, shiny, and manageable hair with significantly enhanced elasticity and health. Key Features Deep Hydration: Targets the internal hair structure to provide long-lasting moisture and prevent chronic dryness. Nutrient-Rich Blend: Formulated with Coconut, Sugar Cane, Green Tea, Apple, Lemon, Shea Butter, and Vitamin E for comprehensive hair health. Enhanced Manageability: Effortlessly detangles hair and smooths the cuticle to reduce frizz and ease the styling process. Strengthens Fibers: Improves the structural integrity of the hair, helping to reduce breakage and promote length retention. Pro-Curl Formula: Specifically calibrated for Type 3 and Type 4 hair textures to maintain natural curl definition. How to Use Application: After cleansing with shampoo or co-wash, apply a generous amount of Hydration Elation to wet hair, ensuring even distribution from roots to ends. Deep Treatment: Leave the conditioner on for 15 to 30 minutes. For an even deeper treatment, wear a plastic cap and sit under a hooded dryer or use a hair steamer. Detangling: Gently detangle your hair with a wide-tooth comb or specialized brush while the product is still in the hair. Rinse: Rinse thoroughly with cool or lukewarm water to lock in moisture and maximize shine. Shelf Life Note: This product generally has a shelf life of 2 to 3 years when unopened and stored in a cool, dark environment. Once the seal is broken, it is best used within 12 months. Always ensure the lid is tightened after each use to prevent the natural ingredients from oxidizing or drying out.

As I Am Jamaican Black Castor Oil Water is a refreshing hair mist designed to restore and repair damaged strands. Infused with Jamaican Black Castor Oil, Vitamin C, and Vitamin E, this hydrating formula provides essential nourishment and moisture to the scalp and hair. Ideal for use as a leave-in treatment, it helps to strengthen and revitalize your hair, leaving it feeling soft, healthy, and rejuvenated. Key Features: Infused with Jamaican Black Castor Oil, Vitamin C, and Vitamin E to nourish and repair hair Helps restore moisture and revitalize damaged hair Ideal as a leave-in treatment for all hair types Strengthens and hydrates hair, leaving it soft, shiny, and healthy Convenient spray bottle for easy application

As I Am JBCO Shampoo features a creamy, rich texture powered by nano-technology and infused with Jamaican Black Castor Oil and fiber-strengthening ceramides. This innovative formula works to detangle, cleanse, and strengthen hair fibers, while repairing and restoring scalp health. Unlike harsh cleansers, it cleanses without stripping moisture, making it perfect for curly, coily, and textured hair. Key Features: Infused with Jamaican Black Castor Oil and ceramides Nano-technology enhances absorption and effectiveness Detangles and strengthens hair fibers Repairs and restores scalp and hair health Gently cleanses without stripping moisture

Nourish and strengthen your hair with As I Am Long & Luxe Conditioner. Infused with pomegranate and passion fruit, this hydrating formula helps reduce tangles, smooth cuticles, and restore moisture for stronger, healthier-looking hair. Perfect for natural coils and curls, it provides the strengthening and hydrating care needed to support longer, more luxurious growth.