Lift and tone your hair seamlessly in a single step using L'Oréal Technique Excellence HiColor Blondes in H13 Natural Blonde, this permanent crème hair color is formulated For Dark Hair Only, engineered to lift dark bases by multiple levels without the need for prior bleaching.

Key Features:

• Specifically For Dark Hair: Formulated with breakthrough lifting technology that easily bypasses dark pigments to deliver highly visible, true-to-tone results on natural dark bases.

• No Pre-Bleaching Required: Strong, single-step lifting action allows you to achieve a beautiful blonde shade without the harshness or extra step of a separate bleach or lightener.

• Rich, Permanent Formula: A long-lasting permanent color crème that effectively resists fading, keeping your blonde shade looking vibrant, rich, and dimensional.

• Smooth Crème Texture: Mixes into a smooth, drip-free crème consistency that offers excellent conditioning benefits during processing and easy, precise application.