Cleanse and strengthen your hair with the Bask and Lather Strengthen Shampoo. This sulfate free formula gently removes buildup while helping to nourish, strengthen, and maintain healthy hair. Key Features: Deep Cleansing Formula – Removes dirt, oil, and product buildup effectively Strengthening Benefits – Helps support stronger, healthier looking hair Sulfate Free – Gentle on hair and suitable for regular use Moisturizing Cleanse – Cleans without stripping natural moisture Improves Manageability – Leaves hair soft, smooth, and easy to style Suitable for All Hair Types – Ideal for everyday hair care routines Size: 8 oz Perfect for maintaining clean, strong, and healthy hair with a gentle yet effective wash.

Nourish and protect your hair with BB Oil Moisturizer Hair Lotion, formulated with Castor Oil and Aloe for intense hydration and conditioning. This maximum strength formula helps restore moisture, reduce breakage, and promote healthy hair growth. Ideal for blow-drying, conditioning, and daily grooming, it leaves hair soft, shiny, and manageable while preventing dryness and split ends. Infused with Castor Oil & Aloe for deep hydration Strengthens and protects hair from damage Reduces breakage and split ends Ideal for blow-drying, conditioning & grooming Leaves hair soft, smooth, and manageable Net Wt. 12 fl. oz. (354 ml)

Transform your hair with this reversible straightening system designed for curly, kinky-coily, wavy, or transitioning textures. The Naturally Straight System allows you to temporarily smooth and straighten natural hair with heat, while maintaining the option to return to your natural curl pattern. Reversible straightening — go from curly to straight and back Infused with Inner-Active™ leave-in conditioner Minimizes heat damage and promotes manageability Ideal for transitioning hair and natural textures Leaves hair soft, smooth, and frizz-free

Achieve salon-quality styles with Beauty For You Professional Styling Mousse. Designed to add volume, control, and long-lasting hold, this lightweight mousse enhances your hair’s natural texture while keeping frizz at bay. The salon formula provides a soft, touchable hold without stiffness, making it perfect for curls, waves, or sleek styles. Whether you're creating voluminous blowouts or defining curls, this mousse delivers the perfect balance of style and manageability. Key Features: Volumizes & Styles Adds body and lift for fuller-looking hair Flexible Hold Provides control without stiffness or crunch Frizz Control Keeps flyaways and frizz in check Lightweight Formula Doesn't weigh hair down Salon-Quality Results Professional performance for everyday styling

Bellatique LocB Retwist Gel is a versatile gel designed for maintaining locs, braids, twists, and edges. This formula helps to define and shape your hairstyle while providing a long-lasting hold. Ideal for locs and braids, it tames flyaways, keeps edges smooth, and delivers a polished finish without flaking or residue. Key Features: Perfect for locs, braids, twists, and edges Provides long-lasting hold and control without flaking Defines and smooths edges for a neat, polished finish Leaves hair smooth and frizz-free Free from harmful chemicals, suitable for everyday use

Bellatique LocB Retwist Gel is the perfect styling solution for your locs, braids, twists, and edges. Offering a fast-drying formula with maximum hold, this gel delivers a high shine finish without the worry of flaking or whitening. It provides long-lasting hold for up to 48 hours, ensuring your styles stay neat and defined all day. Key Features: No flaking or whitening for clean, defined styles Fast-drying formula for easy styling High shine finish to enhance hair’s appearance Provides maximum hold for up to 48 hours Perfect for locs, braids, twists, and edges

Bellatique Professional Maximum Hold Edge, Braid & Loc Gel is a salon-grade, high-performance mechanical styling compound engineered explicitly to grip neat partings, lock down structured braids, and keep edges flawlessly smooth. Formulated under an advanced texture-care standard, this crisp formula provides an immediate maximum hold to firmly secure stubborn flyaways and lock elaborate styles into place. It sets down perimeters and texturized patterns on contact without creating heavy product buildup, leaving protective styles looking exceptionally uniform, properly balanced, and beautifully polished. High-performance structural parting-grip, edge-smoothing, and maximum-hold styling gel custom-calibrated to deliver immediate shape fixation and reliable pattern memory. Features the classic bold typography layout presenting the corporate manufacturer brand nameplate centered across the front label: "Bellatique® PROFESSIONAL". Highlights its performance holding tier classification in clean uppercase block text directly above the main product identifier line: "MAXIMUM HOLD". Showcases its primary styling purpose targets beautifully rendered inside a distinct golden rectangular highlight banner block: "EDGE, BRAID & LOC". Specifies its targeted multi-texture hair type suitability classification running cleanly across the lower baseline margin: "FOR NATURAL, RELAXED, DRY, DULL & BRITTLE HAIR". Housed inside a stable, low-profile cylindrical jar container finished with a minimalist, clean white canvas built for easy manual access. Topped with a coordinating, flush white solid plastic screw-on cap closure engineered to provide an airtight seal and safeguard formula moisture density.