Achieve consistent, predictable hair color and lightening results with the salon-trusted formula of Clairol Professional Pure White 20 Volume Cream Developer. As displayed in image_ee6265.png, this premium cream developer is engineered to provide standard lift and optimal activation for hair color and lighteners, keeping the hair hydrated during the chemical process.

Key Features:

• 20 Volume Strength: Provides a standard 1 to 2 levels of lift, making it the ideal choice for gray hair coverage, altering hair color shades, or lifting natural pigments gently.

• Creamy, High-Viscosity Formula: Designed with a rich, thick consistency that mixes effortlessly into a smooth paste, preventing dripping or running during application.

• Pure White Clarity: Calibrated to work seamlessly with all permanent hair colors and powder lighteners to deliver precise, uniform, and vibrant tone development.

• Standard Professional Sizing: Housed in a tall white bottle containing 473 mL (16 FL OZ) of professional-grade developer, fitted with a secure screw top.

How to Use & Application Tips:

• Mixing Ratio: Combine the Pure White developer with your choice of permanent hair color or powder lightener according to the manufacturer’s instructions (typically a 1:1 or 1:2 mixing ratio) in a non-metallic bowl.

• Application: Section dry hair and apply the mixture evenly using a color brush. Process according to your color or lightener requirements, then rinse thoroughly.

• Safety Note: Avoid contact with eyes. Wear protective gloves during preparation and application. Store in a cool, dry place away from direct heat and sunlight.