Achieve maximum lifting power and tone out stubborn warmth simultaneously with the high-performance salon formula of Clairol Professional SOY4PLEX Permanent Liquid Color (12AA-BV), this liquid color is engineered to provide an ultra-cool high lift, ideal for creating bright blonde results while maintaining exceptional hair health.
Key Features:
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12AA-BV High Lift Ultra Cool Blonde-Blue-Violet: Formulated with a strong blue-violet base specifically designed to neutralize intense orange, brassy, and yellow undertones while lifting the hair.
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SOY4PLEX Technology: Infused with an advanced soy complex that delivers deep conditioning throughout the coloring process, helping to lock in multi-dimensional shine, seal the cuticle, and promote long-lasting color retention.
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Liquid Color Formulation: Features a fluid, easy-to-mix liquid consistency that provides excellent saturation, precise application, and seamless blending—perfect for bottle or brush application.
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Clean Packaging: Housed in a minimalist white rectangular box displaying a texture swatch of light, cool blonde hair strands. The front prominently shows the shade 12AA-BV, the "SOY4PLEX PERMANENT LIQUID COLOR" logo, and details a volume of 59 ml (2 FL OZ).
How To Use:
Mix the liquid color with the appropriate developer (typically Clairol Professional Pure White or Dedicated High Lift Developer) in a 1:2 mixing ratio. Apply carefully to dry, sectioned hair using an applicator bottle or a bowl and brush. Process according to the specific instruction sheet guidelines based on your starting base level, then rinse thoroughly, shampoo, and condition. Always perform a preliminary skin patch test 48 hours before any color application.
