{"product_id":"clairol-soy4plex-12aa-bv-2oz","title":"Clairol Professional SOY4PLEX Permanent Liquid Color – 12AA-BV","description":"\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"markdown markdown-main-panel tutor-markdown-rendering enable-luminous-fast-follows enable-updated-hr-color\" id=\"model-response-message-contentr_da9e18eebe57818d\" aria-live=\"polite\" aria-busy=\"false\" dir=\"ltr\"\u003e\n\u003cp data-path-to-node=\"1\"\u003eAchieve maximum lifting power and tone out stubborn warmth simultaneously with the high-performance salon formula of \u003cb data-path-to-node=\"1\" data-index-in-node=\"117\"\u003eClairol Professional SOY4PLEX Permanent Liquid Color (12AA-BV)\u003c\/b\u003e, this liquid color is engineered to provide an ultra-cool high lift, ideal for creating bright blonde results while maintaining exceptional hair health.\u003c\/p\u003e\n\u003ch3 data-path-to-node=\"2\"\u003eKey Features:\u003c\/h3\u003e\n\u003cul data-path-to-node=\"3\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,0,0\"\u003e\u003cb data-path-to-node=\"3,0,0\" data-index-in-node=\"0\"\u003e12AA-BV High Lift Ultra Cool Blonde-Blue-Violet:\u003c\/b\u003e Formulated with a strong blue-violet base specifically designed to neutralize intense orange, brassy, and yellow undertones while lifting the hair.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,1,0\"\u003e\u003cb data-path-to-node=\"3,1,0\" data-index-in-node=\"0\"\u003eSOY4PLEX Technology:\u003c\/b\u003e Infused with an advanced soy complex that delivers deep conditioning throughout the coloring process, helping to lock in multi-dimensional shine, seal the cuticle, and promote long-lasting color retention.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,2,0\"\u003e\u003cb data-path-to-node=\"3,2,0\" data-index-in-node=\"0\"\u003eLiquid Color Formulation:\u003c\/b\u003e Features a fluid, easy-to-mix liquid consistency that provides excellent saturation, precise application, and seamless blending—perfect for bottle or brush application.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"3,3,0\"\u003e\u003cb data-path-to-node=\"3,3,0\" data-index-in-node=\"0\"\u003eClean Packaging:\u003c\/b\u003e Housed in a minimalist white rectangular box displaying a texture swatch of light, cool blonde hair strands. The front prominently shows the shade \u003cb data-path-to-node=\"3,3,0\" data-index-in-node=\"164\"\u003e12AA-BV\u003c\/b\u003e, the \"SOY4PLEX PERMANENT LIQUID COLOR\" logo, and details a volume of \u003cb data-path-to-node=\"3,3,0\" data-index-in-node=\"241\"\u003e59 ml (2 FL OZ)\u003c\/b\u003e.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-path-to-node=\"4\"\u003eHow To Use:\u003c\/h3\u003e\n\u003cp data-path-to-node=\"5\"\u003eMix the liquid color with the appropriate developer (typically Clairol Professional Pure White or Dedicated High Lift Developer) in a 1:2 mixing ratio. Apply carefully to dry, sectioned hair using an applicator bottle or a bowl and brush. Process according to the specific instruction sheet guidelines based on your starting base level, then rinse thoroughly, shampoo, and condition. Always perform a preliminary skin patch test 48 hours before any color application.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!----\u003e\n\u003c\/div\u003e","brand":"BENS","offers":[{"title":"Default Title","offer_id":41619384795198,"sku":"200898","price":6.19,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0007\/2010\/9615\/files\/SBS-320707.jpg?v=1782241112","url":"https:\/\/shopannsbeauty.com\/products\/clairol-soy4plex-12aa-bv-2oz","provider":"ANNS BEAUTY SUPPLY","version":"1.0","type":"link"}