Achieve an ultra-deep, glass-like raven finish with Dark & Lovely Fade Resist Permanent Haircolor in 371 Jet Black, this expert formula delivers a high-impact obsidian pigment specifically calibrated for dark hair bases while prioritizing optimal hydration and curl protection.

Key Features:

• Fade-Resistant Color Vibrancy: Formulated to provide up to 8 weeks of rich color + brilliant shine, locking in deep, multi-dimensional black pigments that beautifully resist washing out and turning dull.

• New Moisture Mask Treatment: Includes a brand-new, paraben-free Moisture Mask engineered to deeply condition and nourish hair post-processing, sealing the cuticle to lock in lasting moisture.

• Nurturing & Vegan Formula: Features a specialized vegan color blend providing 97% naturally derived care, helping to protect the structural strength of curls, coils, and waves during processing.

• Designed for Women of Color: Specifically engineered to lift and deposit perfectly on highly pigmented dark hair bases, ensuring striking visible tones and full gray coverage without compromising strand health.