Make an unforgettable statement with a bold, high-visibility fashion shade using Dark & Lovely Fade Resist Permanent Haircolor in 522 Poppin' Pink, this expert permanent color is specifically calibrated to deliver true-to-tone, vibrant magenta-pink pigment on naturally dark bases while prioritizing intense moisture and curl retention.

Key Features:

• Fade-Resistant Pink Vibrancy: Formulated to provide up to 8 weeks of rich color + brilliant shine, locking in deep, multi-dimensional pink pigments that beautifully resist washing out and turning dull over time.

• New Moisture Mask Treatment: Includes a brand-new, paraben-free Moisture Mask engineered to deeply condition and nourish the hair post-processing, sealing the cuticle to lock in lasting moisture.

• Nurturing & Vegan Formula: Features a specialized vegan color blend providing 97% naturally derived care, helping to protect the structural strength of curls, coils, and waves during processing.

• Designed for Women of Color: Calibrated explicitly for textured hair types and dark hair bases to provide beautiful, highly visible fashion color payoff and reliable gray coverage without altering your natural hair structure.