Express your personal style with a deep, ultra-vibrant wine hue using Dark & Lovely Go Intense! Permanent Haircolor in 68 Passion Plum, this premium permanent color system provides Ultra Vibrant Color Designed For Dark Hair, delivering eye-catching, high-impact violet pigments without compromising the health of textured hair structures.

Key Features:

• Intense Shine Color: Formulated explicitly to lift and deposit rich plum tones on naturally dark bases, leaving your style with a high-gloss, ultra-reflective finish.

• New Moisture Mask Treatment: Includes a brand-new, paraben-free Moisture Mask designed to intensively condition, soften, and nourish hair post-color, sealing the cuticle to guarantee incredibly soft hair.

• Nurturing & Conscious Formula: Features a specialized vegan color blend providing 97% naturally derived care, ensuring a gentle processing experience that respects the structural integrity of coils, curls, and waves.

• Designed for Textured Hair: Calibrated with high-pigment technology that ensures uniform, striking color results from root to tip on highly concentrated dark hair surfaces.