Transform your hair with a warm, radiant glow using Dark & Lovely Fade Resist Permanent Haircolor in 391 Brown Cinnamon, this expert formula is specifically calibrated to deliver true-to-tone, multi-dimensional color on dark hair textures while prioritizing deep hydration and strand protection.

Key Features:

• Fade-Resistant Color Vibrancy: Formulated to provide up to 8 weeks of rich color + brilliant shine, locking in deep golden-brown pigments that beautifully resist dullness over time.

• New Moisture Mask Treatment: Includes a brand-new, paraben-free Moisture Mask designed to intensively condition the hair post-color, sealing the cuticle to lock in hydration and shine.

• Nurturing & Vegan Formula: Features a vegan color blend providing 97% naturally derived care, ensuring a gentle processing experience that respects the structural integrity of coils, curls, and waves.

• Designed for Women of Color: Specifically engineered to lift and deposit perfectly on highly pigmented dark hair bases, ensuring vibrant results without compromising hair health.