Ignite your look with a bold, highly energetic crimson tone using Dark & Lovely Fade Resist Permanent Haircolor in 394 Vivacious Red, this permanent hair color provides striking, high-impact pigment specifically designed to pop beautifully on dark bases while delivering deep, conditioning care.

Key Features:

• Fade-Resistant Crimson Vibrancy: Formulated to deliver up to 8 weeks of rich color + brilliant shine, locking in radiant, intense red tones that beautifully complement a wide range of skin tones.

• New Nourishing Care Conditioner: Includes a specialized post-color conditioner infused with Argan Oil + Vitamin E to deeply nourish, soften, and hydrate curls, helping to prevent dryness and maintain natural hair elasticity.

• Designed for Women of Color: Engineered to elevate highly pigmented dark hair bases into a bold, true-to-tone red shade without altering the natural structure of your curls, coils, and waves.

• Easy Single Application: Simple, straightforward home application system that provides full grey coverage and rich, multi-dimensional tones in one convenient box.

How To Use: