Achieve the ultimate icy, ash-toned transformation with L'Oréal Excellence HiColor Browns in H1 Coolest Brown. Specifically formulated to lift naturally dark hair while neutralizing all warm undertones, this permanent hair color delivers a rich, smoky, and ultra-cool brown in just one step—completely bypassing the need for pre-lightening or harsh bleach.
If you are looking to banish stubborn orange and red tones to achieve a clean, sophisticated, cool-toned brown, this professional-grade formula is your perfect match.
Why You'll Love It
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Engineered for Dark Hair Only: Skip the multi-step bleaching process! This advanced formula lifts naturally dark hair and deposits deep, icy pigments simultaneously.
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Anti-Breakage Protection: Fortified with L'Oréal's patented Ceramide R® Complex to help protect, strengthen, and nourish your hair fibers, ensuring your strands stay soft and healthy-looking.
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Maximum Brass Control: Specifically developed with ultra-cool, ash undertones to completely counteract unwanted warmth during the lifting process.
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Vibrant, Fade-Resistant Color: A permanent formulation that provides exceptional, long-lasting color payoff and holds its rich, cool tone wash after wash.
Specifications
How to Use
Pro Tip: For optimal lift and color accuracy, mix this hair color with the recommended developer (sold separately) according to the instructions. Always perform a skin allergy test 48 hours before application!
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Mix: In a non-metallic bowl or applicator bottle, thoroughly blend the HiColor cream with Oreor 20 or 30 Volume Developer.
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Apply: Section dry, unwashed hair and apply the mixture evenly from roots to ends.
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Process: Let the color develop according to the package instructions (typically 30 minutes).
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Rinse & Style: Rinse thoroughly until the water runs clear, shampoo, and style to reveal your gorgeous, brass-free coolest brown!
