Achieve a vibrant, high-impact fiery look in a single step using L'Oréal Technique Excellence HiColor Reds in H11 Intense Red, this permanent crème hair color is formulated For Dark Hair Only, engineered to lift dark bases by multiple levels and deposit brilliant red pigments without the need for prior bleaching.

Key Features:

• Vibrant Color for Dark Hair: Specifically balanced with advanced lifting technology to cut through naturally dark base levels, delivering rich, intensely visible red results.

• No Pre-Bleaching Required: Strong, single-step lifting and coloring action eliminates the harshness, hassle, and extra steps of using a separate powder lightener or bleach.

• Long-Lasting Permanence: Engineered with a fade-resistant color matrix that locks in deep, multi-dimensional red tones while maintaining excellent color clarity.

• Conditioning Crème Formula: Smooth, rich crème consistency provides uniform, drip-free coverage and treats the hair strands during processing to preserve softness.