🎉 10% OFF first order – Code: WELCOME10
⚡Same Day Pickup (Mon–Sat) – Atlantic City
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Neutralize brass and brighten your blonde with Wella Color Charm Permanent Liquid Hair Color in 10A Palest Ash Blonde. This cool-toned formula delivers a pale ash blonde finish while covering grays and enhancing shine. Ideal for lifting and toning in one step, it ensures even, long-lasting results.