Wella Colorcharm Permanent Liquid Haircolor is a professional-grade, high-performance permanent hair coloring treatment engineered explicitly to deliver vibrant, long-lasting color while protecting the hair's natural structural integrity. Powered by patented Liquifuse™ technology, this advanced formula penetrates deeply into the hair shaft to lock in fade-resistant pigments and guarantee excellent gray coverage. Infused with a light, pleasant floral fragrance, it mixes effortlessly to create a smooth application matrix that leaves individual strands exceptionally shiny, conditioned, and full of multidimensional tone.

• High-performance permanent liquid hair color engineered to deliver intense, fade-resistant color saturation

• Powered by advanced Liquifuse™ technology to ensure deep pigment penetration and long-lasting vibrancy

• Provides excellent gray coverage, seamlessly blending stubborn silver strands for a uniform result

• Formulated to respect hair structure, keeping strands soft, smooth, and touchably flexible post-processing

• Elevates natural surface reflection to impart a brilliant, high-gloss shine across all hair textures

• Features a pleasant, lightweight floral fragrance to provide a more comfortable coloring experience

• Liquid formulation mixes easily with developer for a smooth, highly controlled, and uniform application

• Perfect for full head applications, creative highlights, or quick professional root touch-up services

• Manufactured under strict salon quality standards for predictable, high-clarity color results every time

• 12NG Surf Side Blonde Plus shade delivers a beautiful, luminous, and naturally balanced ultra-light blonde aesthetic