{"product_id":"wella-colorcharm-permanent-liquid-haircolor-12ng-surf-side-blonde-plus-1-4-fl-oz","title":"Wella Colorcharm Permanent Liquid Haircolor 12NG Surf Side Blonde Plus 1.4 fl. oz.","description":"\u003cp data-path-to-node=\"1\"\u003eWella Colorcharm Permanent Liquid Haircolor is a professional-grade, high-performance permanent hair coloring treatment engineered explicitly to deliver vibrant, long-lasting color while protecting the hair's natural structural integrity. Powered by patented Liquifuse™ technology, this advanced formula penetrates deeply into the hair shaft to lock in fade-resistant pigments and guarantee excellent gray coverage. Infused with a light, pleasant floral fragrance, it mixes effortlessly to create a smooth application matrix that leaves individual strands exceptionally shiny, conditioned, and full of multidimensional tone.\u003c\/p\u003e\n\u003cul data-path-to-node=\"2\"\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,0,0\"\u003eHigh-performance permanent liquid hair color engineered to deliver intense, fade-resistant color saturation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,1,0\"\u003ePowered by advanced Liquifuse™ technology to ensure deep pigment penetration and long-lasting vibrancy\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,2,0\"\u003eProvides excellent gray coverage, seamlessly blending stubborn silver strands for a uniform result\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,3,0\"\u003eFormulated to respect hair structure, keeping strands soft, smooth, and touchably flexible post-processing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,4,0\"\u003eElevates natural surface reflection to impart a brilliant, high-gloss shine across all hair textures\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,5,0\"\u003eFeatures a pleasant, lightweight floral fragrance to provide a more comfortable coloring experience\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,6,0\"\u003eLiquid formulation mixes easily with developer for a smooth, highly controlled, and uniform application\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,7,0\"\u003ePerfect for full head applications, creative highlights, or quick professional root touch-up services\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,8,0\"\u003eManufactured under strict salon quality standards for predictable, high-clarity color results every time\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp data-path-to-node=\"2,9,0\"\u003e12NG Surf Side Blonde Plus shade delivers a beautiful, luminous, and naturally balanced ultra-light blonde aesthetic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"BENS","offers":[{"title":"Default Title","offer_id":42818519793726,"sku":null,"price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0007\/2010\/9615\/files\/71bzOSjljPL._SL1500_360x_274517fe-ad11-4671-a1a4-81e8a4ec2efa.webp?v=1779392386","url":"https:\/\/shopannsbeauty.com\/products\/wella-colorcharm-permanent-liquid-haircolor-12ng-surf-side-blonde-plus-1-4-fl-oz","provider":"ANNS BEAUTY SUPPLY","version":"1.0","type":"link"}