Give your dull, dry, and damaged hair a facelift with the Via Natural Ultra Care Coconut Oil for Hair, Scalp, and Body. Enriched with 100% natural coconut oil and antioxidant-rich ingredients, this lightweight formula targets chronic dehydration across hair fibers and the skin. It deeply penetrates to restore lost moisture, eliminate stubborn frizz, and minimize daily snap-breakage without leaving a heavy, greasy residue. Perfect for everyday use and travel, this multi-purpose treatment reinforces hair elasticity and protects against environmental stressors to leave your hair and skin soft, radiant, and healthy-looking. Key Features 100% Natural Formula: Formulated with high-purity, natural coconut oil concentrated with essential nutrients for deep conditioning and hydration. Damage & Breakage Protection: Helps strengthen hair strands to prevent brittleness, reduce split ends, and minimize keratin loss. Universal Hair Suitability: Excellent for all hair types and textures, including natural styles, braids, extensions, and chemically or color-treated hair. Versatile Multi-Zone Moisturizer: Deeply hydrates dry hair, tight or flaky scalp areas, cuticles, nails, and rough skin patches. Travel-Friendly Design: Packaged in a compact, 1.5 fl oz (45 mL) precision squeeze tube with a fine tip for clean, on-the-go touch-ups. How to Use Daily Hair & Scalp Care: Dispense a small amount into your hands and distribute it evenly through damp or dry hair, focusing heavily on dry ends and the scalp. Massage gently until absorbed. Skin & Nail Treatment: Apply directly onto dry skin, cuticles, or nails as needed and massage thoroughly to lock in daily nourishment. Hot Oil Treatment: Apply a generous amount to the hair and scalp, cover with a warm towel or plastic cap for 10–15 minutes, then rinse and wash thoroughly. Storage and Shelf Life: Store the tube in a cool, dry place away from direct sunlight. Once opened, this product features a standard cosmetics shelf life of 12 to 24 months for optimal freshness; discard if the scent alters or the formula discolors over time.

Mold, set, and lock in your favorite styles with the high-performance, non-flaking formula of VIA Natural All Set! Let's Go! Foamer Styling Mousse, this versatile styling foam provides the ultimate control and body needed for flawless wraps, roller sets, molds, and protective braiding. Key Features: All-In-One Styling Mousse: Formulated as a light, airy foam specifically designed for non-flaking hold, setting, molding, wrapping, and braiding. Safflower & Aloe Vera Blend: Infused with a moisturizing cocktail of safflower and soothing aloe vera to help hydrate the hair strand, condition the scalp, and prevent stiffness or crunch. Odor Neutralizer: Features advanced odor-neutralizing technology coupled with a crisp, fresh scent to ensure your hair smells remarkably clean and vibrant throughout the day. Flawless Body & Hold: Delivers an enduring, flexible hold with excellent structural support, making it ideal for defining curls, smoothing down flyaways, or laying down edges. Edgy Packaging Design: Housed in a tall, clear cylindrical bottle that showcases the translucent liquid formula, topped with a black foaming pump dispenser and a clear protective cap. The bottle is wrapped in an edgy black-and-white graphic label accented with vibrant lime-green details, highlighting a volume of 8 Fl. Oz. (237 mL). How To Use: Pump a generous amount of mousse into the palms of your hands and apply evenly onto wet, damp, or dry hair. For roller sets or wraps, comb the foam thoroughly through the hair before setting under a warm hood dryer. For protective styling, work the foam into finished braids or twists to lay down stray hairs and lock the look in place. Let air dry or diffuse.

Deeply restore moisture, conditioning, and radiance to parched strands with the intensive therapy of VIA Natural Coconut Oil, this high-purity 100% natural treatment is specifically engineered to target chronic dehydration across both the hair fibers and the scalp skin layer. Key Features: Hydrates Dry Hair and Dry Skin: A versatile, multi-zone moisturizer that delivers immediate soothing comfort to tight, flaky scalp areas while softening brittle hair cuticles. Adds Shine & Definition: Coats the hair shaft with a lightweight, smooth barrier that minimizes stubborn frizz, controls flyaways, and creates an ultra-reflective, brilliant gloss finish. Moisturizes and Nourishes: Imparts a dense concentration of essential fatty acids inherent to pure coconut, working from the roots down to help reinforce hair's natural structural elasticity and reduce daily snap-breakage. On-the-Go Precision Tube: Packaged in a travel-ready squeeze tube with a fine tip and a black twist cap, containing Net 1.5 Fl. Oz. (45 mL) of product.

Nourish your hair, scalp, and skin with the deeply restorative formula of Via Natural Jojoba Oil. this concentrated multi-purpose oil is crafted to revitalize your beauty routine from head to toe. Formulated to immediately condition and strengthen, it creates a rich moisture barrier that shields against dryness and environmental stress. Promotes Hair Strength: Targets vulnerable hair strands to reinforce their natural structure and improve overall resilience. Helps Nourish to Reduce Breakage & Shedding: Deeply conditions the hair roots and strands, fortifying them to help minimize brittle snapping and excessive shedding. Versatile Moisturizing Blend: A multi-use oil expertly designed to provide intense, balancing hydration for the hair, scalp, and body alike. Squeeze Tube Design: Features a sleek, travel-friendly squeeze tube with a vibrant bright-green header, a jojoba seed and pod illustration on a pale yellow-to-green gradient body, and a dark forest-green cap for mess-free, controlled dispensing. Optimal Size: Comes in a convenient 45 mL (1.5 Fl. Oz.) volume, providing a generous supply of therapeutic oil in a portable container.

Ease the take-down process and minimize shedding with the ultra-slick formula of VIA Natural Let Loose! Braid Release, this specialized conditioning lotion is engineered to dissolve styling bonds, soften buildup, and provide effortless slip when removing braids, twists, or extensions. Key Features: Effortless Take-Down: Formulated to quickly penetrate tight protective styles, easing detangling and helping to eliminate tension, snapping, and unnecessary hair loss. Coconut Oil, Aloe Vera & Vitamin E Blend: Infused with a highly moisturizing cocktail of nourishing coconut oil, soothing aloe vera, and protective Vitamin E to soften rough roots and condition parched strands. Length Boosting Support: Delivers essential nutrients that reinforce fragile hair fibers during the unbraiding process, promoting healthy hair retention and growth. Odor Neutralizer: Features advanced odor-neutralizing technology coupled with a fresh, vibrant scent to instantly banish stale odors and refresh the hair. Edgy Packaging Design: Housed in a sleek white cylindrical bottle topped with a practical black disc-top cap. The bottle is wrapped in VIA Natural's signature black-and-white graphic label accented with vibrant red blocks, detailing a volume of 8 Fl. Oz. (237 mL). How To Use: Apply a generous amount directly onto the roots and down the length of each braid, twist, or extension section before removing. Work the product into the hair using your fingertips to break down any stubborn buildup at the base. Gently unravel the hair from ends to roots, using a wide-tooth comb or your fingers to detangle as you go. Follow with a thorough shampoo and deep conditioning treatment.

VIA Natural Living Colors in Green Envy from the Jewel Collection delivers an intense, bold green hue for those who want to stand out. This semi-permanent hair color is infused with Mongongo Oil and Keratin, ensuring that your hair stays nourished and strong while achieving vibrant, long-lasting color. Green Envy offers a rich, eye-catching green that’s perfect for anyone looking to make a bold statement with their hair color. Key Features: Vibrant Green Envy color for a bold and striking transformation Infused with Mongongo Oil and Keratin to nourish and strengthen hair Long-lasting color that stays vibrant and intense Sulfate-free and safe for all hair types 4 oz size, ideal for a single application or touch-ups Easy-to-use formula for professional-quality results at home

VIA Natural Living Colors in Pink Sapphire from the Jewel Collection delivers a striking, vibrant pink shade for bold and creative hair transformations. Enriched with Mongongo Oil and Keratin, this semi-permanent hair color deeply nourishes and strengthens your hair while providing a long-lasting color. Ideal for those who want to make a statement with their hair color, Pink Sapphire offers a rich and intense finish. Key Features: Vibrant Pink Sapphire color for a bold and eye-catching transformation Infused with Mongongo Oil and Keratin for nourishment and hair protection Long-lasting color that stays vibrant and intense Sulfate-free and safe for all hair types 4 oz size, perfect for a single application or touch-ups Easy-to-use formula for professional-quality results at home

Refresh your hair and scalp instantly with the fast-drying, waterless formula of VIA Natural No Rinse, All Clean Flex Wash Foam & Go!, this innovative foaming cleanser is designed to clear away impurities and residue in between traditional wash days, making it the perfect companion for extensions, braids, wigs, and natural hair. Key Features: No-Rinse, Foam & Go Convenience: Formulated as a weightless waterless wash that breaks down product buildup, grease, and sweat without requiring a single drop of rinse water. Safflower, Aloe Vera & Menthol Blend: Infused with a cooling, nourishing cocktail that cleanses and conditions your hair while soothing the scalp with an invigorating, fresh sensation. Odor Neutralizer: Features a vibrant, fresh scent engineered with advanced odor-neutralizing technology to quickly replace unwanted smells with long-lasting freshness. Multi-Use Performance: Carefully crafted to cleanse, condition, refresh, and reset hair textures—ideal for extending the lifespan of protective styles and in-between styling maintenance. Eye-Catching Packaging: Housed in a tall, clear cylindrical bottle that showcases the translucent liquid cleanser, topped with a black foaming pump dispenser and a clear protective cap. The front features a bold, edgy black-and-white graphic wrapper accented by striking hot-pink labels, detailing a volume of 8 Fl. Oz. (237 mL). How To Use: Pump a generous amount of foam directly onto your palms or a soft cloth. Apply thoroughly to your hair sections and massage firmly down into the scalp where sweat and buildup accumulate. Work the airy foam down through the lengths of your strands or protective braids. Blot away any excess product with a clean towel and allow your hair to air-dry completely—no rinsing necessary! Style as usual.  

Nourish your hair, scalp, and skin with the deeply restorative formula of Via Natural Olive Oil. concentrated multi-purpose oil is crafted to revitalize your beauty routine from head to toe. Formulated to immediately condition and strengthen, it creates a rich moisture barrier that shields against dryness and environmental stress. 100% Natural Oil: Made with premium, 100% natural ingredients to deliver uncompromised purity and high-performance nourishment. Softens Hair & Minimizes Frizz: Deeply conditions rough textures to smooth down flyaways, tame unruly frizz, and leave hair feeling remarkably soft and silky. Helps Reduce Breakage: Infused with deep-strengthening properties that protect vulnerable hair strands, fortifying them against everyday styling damage. Versatile Moisturizing Blend: A multi-use oil expertly designed to provide intense, vitamin-rich hydration for the hair, scalp, and body alike. Squeeze Tube Design: Features a sleek, travel-friendly squeeze tube with a vibrant chartreuse-green header, an olive branch illustration on a pale yellow body, and a dark forest-green cap for mess-free, controlled dispensing. Optimal Size: Comes in a convenient 45 mL (1.5 Fl. Oz.) volume, providing a generous supply of therapeutic oil in a portable container.  

Soothe your scalp and refresh your protective styles instantly with the nourishing, lightweight formula of VIA Natural Relief & Shine! Braid Booster, this targeted spray treatment is specifically designed to eliminate itchiness, inject hydration, and add a brilliant polish to braids, twists, locks, and extensions. Key Features: Relief & Shine Performance: Formulated to instantly calm scalp tightness and itching associated with protective styling while delivering a beautiful, healthy-looking sheen to your strands. Olive Oil, Safflower, Aloe Vera & Menthol Blend: Infused with an invigorating cocktail of nourishing botanical oils and cooling menthol to deeply moisturize, condition, and de-frizz down through the lengths of your hair. Odor Neutralizer: Features advanced odor-neutralizing technology coupled with a fresh, vibrant scent to quickly eliminate unwanted odors and keep your hair smelling fresh between wash days. Edgy Packaging Design: Housed in a clear cylindrical bottle showcasing the golden liquid treatment, topped with a professional black trigger spray pump for effortless, precise distribution. The bottle is wrapped in a bold black-and-white graphic label accented with vibrant orange blocks and details a volume of 8 Fl. Oz. (237 mL). How To Use: Hold the bottle 8–10 inches away from your head and spray a generous mist directly onto your scalp and down the length of your braids, twists, or locks. Use your fingertips to gently massage the product into areas experiencing dryness or tightness. Can be used daily or whenever your style requires a burst of moisture, shine, or scalp relief.